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Steve Beauchesne is the co-founder and chief tasting officer at Beau's All Natural Brewing Company, a DIY, family run company based in Vankleek Hill. He's been an entrepreneur since he was a kid.
He started his own record label before opening Beau's Brewery with his dad. He shares the challenges of starting a craft brewery, how culture and values have been the foundation of their brand, and how borrowing marketing tactics from the music industry has turned Beau's beer into a smash hit.
