Hi, I'm Franco.

I'm passionate about building amazing products - and that starts with a holistic approach towards business design and systematically testing ideas.

This is where I catalog some of the most important projects and ideas as I continue to test, refine & synthesize my process.

"You do not rise to the level of your goals.
You fall to the level of your systems."
- James Clear

Nine Months of Vibe-Coding: What I Learned

You don't need to learn to code. You need to learn to direct code.

The future of creating is evolving

An exploration on how unique insights form.

These are just a few of my personal projects (active/archived) that have been the most impactful from over the years.

A sleek, cross-platform mobile app for intermittent fasting built with Expo and React Native.

Burst is simple email marketing automation app built on Gadget. Create and manage automated email drip campaigns to engage contacts over time.

An internal Gadget sales tool