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Adii Pienaar is the Founder of Conversio, an all-in one marketing dashboard.
Adii is based in Cape Town, South Africa and previously co-founded WooThemes - an e-commerce platform for Wordpress - which bootstrapped their way to over 150,000 customers.
Today, Adii is continuing to help e-commerce entrepreneurs worldwide build stronger businesses through his latest startup Conversio, an all-in one marketing dashboard that helps you sell more.
Adii joins us to share his story, how he started his career in entrepreneurship, what it was like transitioning wordpress templates into a full e-commerce platform, what it was like bootstrapping a company, how he’s approached building his latest company Conversio, and much more!
