Laura Roeder is the Founder & CEO of Edgar, an application that automates social media scheduling and marketing. Edgar is a cutting-edge service, and one of the fastest-growing competitors to HootSuite.
Laura was still in junior high school when she taught herself to build websites. She then launched her first consulting business at the age 22. After consulting and running various online and offline classes on how to drive traffic and increase social engagement, Laura developed a process that would become the basis of her next software company.
Within 11 months of launching Edgar, Laura grew it to over $100,000 in monthly recurring revenue, serving almost 3,000 customers - all while remaining bootstrapped.
Laura joins us to share her story, how she got into consulting and then startups, how she got her first customers, how they’ve managed to keep growing while staying bootstrapped, how she approaches managing and building a remote team, and much more!
